Table of Contents: Introduction Understanding Search Engine Optimization Have Realistic Expectations of What an SEO Can Do Hold a Two-Way Interview Bid for a Website Audit Request an Accurate Timeline Seek out Articles and Videos … Continue reading How to Hire an SEO for Your Real Estate Website
Table of Contents: http or https | Why You Should Care About https for SEO Introduction Consider Upgrading Your Security Using https How Do You Recognize a Secure Website? http or https – What’s the … Continue reading http or https | Why You Should Care About https for SEO
A Hummingbird used to just be a cute flittering thing we would run to see at our windows. Anyone who has a real estate website understands the importance of getting as many visitors as possible … Continue reading What is the Hummingbird, The Google Algorithm
Keyword in the H1, H2, H3 Tags These tags, which you can easily set in WordPress by highlighting the word and then dropping down to the Htag you prefer change the font size. They also indicate … Continue reading What are HTML Heading Tags?
Old school SEO had the webmaster stuffing in keywords at a high rate to tell Google what the page was about. The more the better was the policy. He with the most keywords posted in … Continue reading Keyword Density
Keywords in the Title Tag Still believed to have a considerable amount of weight is the title tag. Focused keyword should be toward the front of the title tag. If you are using WordPress and … Continue reading What is a Title Tag?
Table of Contents: How to Create a Monthly Real Estate Market Report What is a Real Estate Market Report A real estate market report is a monthly record of what’s trending in the real estate … Continue reading How to Create a Monthly Real Estate Market Report to Get More Leads [Video]
Using a heatmap can guide you on how to create the best webpages for your visitor. In this lesson, we will feature the heatmap tool Hotjar. Watch the Video on How to Use Hotjar and … Continue reading Heatmap Technology Will Guide You To Improve Your Website
If you have a website that you want optimized for Google, you may want to take a look at your structured data. Whether its reviews, menu items, products or events, markups can help you to … Continue reading Rich Snippets, Structured Data and Schema Markup
Virtually all Americans (91 percent, according to Pew Research) have some type of mobile device and 56 percent own smartphones. In addition, an increasing number of consumers (currently 65 percent) consult their mobile devices before … Continue reading Google’s Mobile First Index
Confused about SEO and SEM? While both terms are used interchangeably, there are important differences between the two and how they are used. Use this information to help define SEO SEM for your business as … Continue reading SEO SEM, What’s the difference?
Look. We all like a pat on the back, don’t we? A high five. A “Job well done!”. But in business, these kudos can go a lot further than a feel-good warm fuzzy – especially … Continue reading Real Estate Agent Reviews | How You Could be Using Reviews for SEO [Video]
Are you a Real Estate Agent? Check out Local SEO for Real Estate Agents Local results have come more featured recently on Google’s search engine results pack. Moving through this next year, we believe it … Continue reading Local SEO
looking for the book seo for dummies? Video: How to find the Pockets and Longtail Keywords for SEO You might Also like: Getting Started with SEO, The Basics Follow along with these SEO Tips How … Continue reading SEO For Dummies – Learn SEO Basics
Ranking on the search engines is not as simple as just registering a keyword focused domain and creating a few hundred words of content each day. In fact, those activities may drop you on the … Continue reading Google Algorithm and The Google Ranking Factors
So you are looking to learn Real Estate SEO for your Blog or Website. You’ve come to the right place. While there are is some terminology to learn in the process, you’ll find optimizing your … Continue reading Real Estate SEO for your Blog or Website
Rank Brain, it’s most basic essence has one goal: to determine the quality of the search term and what the user wants how the pagesatisfied the searchers goal . It measures clicks. It determines what … Continue reading What is Rank Brain?
Creating the original listing post / page In This Lesson, we will cover the steps in creating a new listing page or post with the pure intent to have it rank well on the search … Continue reading Market Your Listings to Get More Listings
The concept of Search Engine Optimization is not new. However, the algorithms, techniques, and trends for SEO are ever-changing. Here’s a break-down of how SEO has evolved into 2017: What is SEO? SEO stands for … Continue reading How to Rank on the Search Engines | The Best 2017 SEO Guide for Real Estate
Real estate blog ideas generate the content you need – not only to draw in leads through your content, but also to gain rank in search engines as an expert in your area. Check out … Continue reading Real Estate Blog Ideas | Light Up the Holidays
Are real estate Facebook Pages necessary? Have they lost their power? Are they even worth having anymore? Here’s the deal: Everyone’s on Facebook, right? Okay, not everyone, but there’s no disputing that Facebook is a … Continue reading Real Estate Facebook Pages
What is Real Estate Lead Generation? Real estate lead generation is the process by which you attract potential clients to your business. A real estate lead is a contact who has directly expressed interest in … Continue reading The Basics of Real Estate Lead Generation
Your real estate website is your digital calling card. What do visitors see when they land on your home page? More importantly, what do they see when they view your website from a mobile device? … Continue reading Do You Have these 10 Essentials in Your Real Estate Website?
Real estate leads are what drive your business. Without leads, your sales will tank. But you already knew this, right? However, what you might not know are the most effective ways to generate leads online. … Continue reading Real Estate Leads | Get Yours Now!
You can pull your hair out spinning quality content all day every day, but if you’re missing the critical keyword elements, your content will crash. How frustrating is it to work so hard just to … Continue reading Real Estate Lead Generation with Keywords
Image optimization is a sweet way to turn eye-candy into an SEO delight. More than a visual way to break up text, pictures tucked neatly into your blog post can add a boost to search engine … Continue reading How to Optimize Images for the Web [Video]
Pop-up ads: You know the drill. You score a link with a juicy headline, bite the bait, read the first few sentences, and you’re hooked. But before you finish the first paragraph, you’re assaulted by a … Continue reading Google Puts the Smack Down on Pop-Up Ads
Battle cries are sounding. Social network platforms are warring for their fair (or not so fair!) share of users. Instagram recently released its new Stories feature, a near carbon copy of Snapchat. But is Twitter tardy … Continue reading Social Network Platforms: Is Twitter Tardy to the Party?
Yoast is a website optimization tool. Website optimization is absolutely imperative for websites in today’s market. It used to be that search engines recognized sites who over-stuffed keywords into short bits of content. The … Continue reading Website Optimization using Yoast SEO
In it’s most fundamental essence, The Ballen Method is simple. It’s SEO (Search Engine Optimization) done with disciplined consistency. It is identifying a Niche, Finding your Target Audience, Creating a Message and a Product, and … Continue reading Get More Real Estate Leads Online by learning SEO and Social Strategies.
To succeed in content marketing, you have to have drive, ambition, adaptability, and a strong understanding of Google Analytics. Understanding how, when, why, and what device users employ to view your site gives you the … Continue reading The 5 Google Analytics Reports You Need to Understand
Table of Contents: Introduction Optimize Your Real Estate Website for Search Engines Choosing the Right Platform Creating the Optimal User Experience Get Real Estate Leads Online through Your Listing Inventory Get Real Estate Leads Online … Continue reading How to Get Real Estate Leads Online through Your Website [Video]
Click here for your Ultimate Guide to Making Money with Keywords I Spy with My Eye Something that is Sneaky. Using Spyfu’s Keyword Competition Tool for Real Estate Keyword Strategies In a dog-eat-dog world, you have … Continue reading Using the Spyfu Keyword Competition Tool to Get Ahead in Your Business
Click here for your Ultimate Guide to Keywords Need help setting this all up? Ready to improve and OWN your own real estate website and tracking tools? Call Ballen Brands at 702.917.0755 Online lead gen … Continue reading Find Exact Keywords Visitors Use to find your Real Estate Website
Marketing is Changing FAST. . . Are You On Board? Running your business is a labor of love. You’re passionate about your work, your clients, and your community. But running a secondary business as a … Continue reading Learn how to get More Online Leads. Join Tech Tuesday!
Content marketing has become a vital component – in fact THE most vital component – to a successful overall online marketing strategy and SEO (Search Engine Optimization) campaign for businesses. Once upon a time, content … Continue reading Content Marketing – the Lifeblood of SEO and Success for Every Online Business
A fun story and spot on Video. Really, Really worth a watch. User Signals are driving SEO and will continue to increase as Google’s Rank Brain takes over. You have TWO seconds to hold interest … Continue reading SEO Ranking Factors You May not have Tried
It doesn’t matter if you’re an online publisher, a real estate agent, or a marketing professional looking to increase website traffic, in the end, you want to benefit from both organic search and paid search. However, … Continue reading Click Cannibalization: A Checklist When Running Paid Search and Organic Search Together
If you’ve done any kind of online marketing, you’ve probably heard of SEO keywords many times. A vital part of any inbound marketing strategy, at its core, keyword optimization is a strategy that helps boost your website’s … Continue reading SEO Keywords for Search Engine Rankings
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At some point in your life, you’ve likely heard the phrase, “You can lead a horse to water but you can’t make it drink.” With a few simple changes, that same principle can be applied … Continue reading User Engagement – The Most Important Part of Content Marketing
Website Analytics Tools: Who Needs Google Search Console Website analytics tools exist to help Internet marketers gain an edge. Google Search Console was designed for business professionals marketing their products and services online. For example, … Continue reading Website Analytics Tools | Demystifying Google Search Console
A Redirect, quite simply is when you reroute one webpage to another. This is frequently done when a website owner changes domains. It’s very useful when you realize that you have created 2 pieces of … Continue reading How to Redirect a URL
Search engine optimization and digital marketing as a whole has changed immeasurably in recent years, largely thanks to Google’s numerous algorithm updates and the profound effects they have on the Web. Many lazy digital marketers … Continue reading Should Real Estate Agents Invest in SEO?
Search Engine Optimization is certainly not something you can set and forget. It changes continuously and only those who stay on their toes can truly dominate their market. Today, content is king and value is … Continue reading SEO Tips for 2017
You might use total page visits, unique page visits, or entrance pages in your calculations. I run all 3 for different purposes. This video will show you an example of how I pull reports to … Continue reading Tracking Page Visit to Lead Conversion
I frequently talk about measuring what pages on your site are ranking and for what keywords. Using a Keyword Report (like the one my company at Ballen Brands provides (link coming soon)), you can see … Continue reading Using Topical Keywords to Rank Well on Search Engines
For business professionals focused on gaining web traffic through SEO (Search Engine Optimization), your work really must start with goals. So many entrepreneurs get excited about ranking on the search engines and determining phrases for which … Continue reading How to Determine Estimated Traffic from a Keyword – SEO 2016
Table of Contents: Where to Get the Best Real Estate Agent Website in 2017 The Goal of a Website If you are a real estate agent, clearly having a real estate agent website is going … Continue reading Where To Get The Best Real Estate Agent Website in 2017
Search Engine Optimization is simply the act of publishing information with a focus on getting the search engines to return your content at the top of the Search Engine Results Page (SERP) when someone performs … Continue reading What is SEO? Search Engine Optimization for Beginners