In Facebook, you can now compare your ad set strategies with Facebook Ad Split Testing. You can now test 2-3 ad sets with different delivery strategies to see which gives you the best Lead generation results. … Continue reading How Facebook Ad Split Testing Works
How to Build or Grow Your Own Real Estate agent Website – Play Video The Goal of a Website If you are a real estate agent, clearly having a real estate agent website is going … Continue reading Where To Get The Best Real Estate Agent Website in 2017
If you are using WordPressor most WYSIWYG editors (What You See Is What You Get) it’s easy. Here are the steps: First, include your set of words you want to link:–>> This is where we … Continue reading How to have a Link open in a New Window
Want to create content that ranks on page one of Google? This tool is AMAZING. Step 1: Enter the keyword you want your content to rank for Step 2: The tool pulls in your top … Continue reading The New SEO Content Template for Ranking on the Search Engines
What is a URL Readability Score? Have you seen the URL readability score on Google and never really knew what it meant? Well, it’s actually a calculation that says just how easy (or difficult) it … Continue reading URL Readability Score
Internal links should be a part of every content marketing strategy. Internal linking is an essential element in providing value to your website viewers, and for search engine optimization. When you know how to implement the … Continue reading Internal Links in Real Estate Websites | A Comprehensive Guide
Easily submit your blog post or webpage to Google using the following steps: Go to Google Type in Submit a URL in the search bar In the box that appears, paste the URL of the … Continue reading How can I Submit a New Webpage to Google?
If you are looking for an effective way to increase the number of leads you can generate for your business, creating the right Real Estate Landing Pages may be the best solution. Landing pages are … Continue reading 5 Ways to use Real Estate Landing Pages
Ballen Brands is a digital marketing company specializing in search and social helping business professionals rise above the noise. Our mission is to empower the small business owner to take control over their marketing platform. … Continue reading Too Busy for Profits?
We know that Google, and it’s artificial intelligence known as Rank Brain are measuring clicks to determine rankings (among hundreds of other factors). Here are some ways you can improve CTR after the new search … Continue reading 🖥 5 Tips to Improve Your website ranking
While there are numerous different ways in which you can optimize your website’s structure and content for the search engines, a process known as search engine optimization, the importance of creating SEO-friendly URLs is often … Continue reading URL’s and Search Engine Optimization
Your website content is what attracts search engines and readers to your site, but how do you know what search terms people use to find your site? Keyword research helps you find phrases to target … Continue reading How to Do Keyword Research for Your Real Estate Website
If you’ve done any kind of online marketing, you’ve probably heard of SEO keywords many times. A vital part of any inbound marketing strategy, at its core, keyword optimization is a strategy that helps boost your website’s … Continue reading Choosing the right keywords is the key to Internet Marketing success
URL is the abbreviation of the words Uniform Resource Locator whch is the global address of documents and other resources on the World Wide Web. Think of it like your address for your house. The only way anyone … Continue reading What is a URL?
Most real estate agents, like most other business people want to be extremely successful. Goals are set and work begins from minute one to reach those goals. That is great! That is how it should … Continue reading Keys to Success as a Real Estate Agent
Get your FREE Gift for reading this blog post. Here’s how to make the most of any video content and optimize your YouTube, Vimeo, and other video creations from the search engine and user perspective.After … Continue reading Online Marketing | How to Optimize YouTube Videos
Many people have likely heard the term, “web crawling.” But what is it and what does it do from a technical standpoint? Web crawlers are virtual tools designed to “crawl the web” on a regular … Continue reading What is Web Crawling? The Significance of Something Invisible
Do you know the power of real estate keywords for lead generation? If you are a real estate agent, content marketing is what drives the consumer today. Consumers want product and valuable information. Other than IDX … Continue reading Real Estate Keywords List | Best List of Real Estate Keywords Anywhere
Table of Contents: Introduction Understanding Search Engine Optimization Have Realistic Expectations of What an SEO Can Do Hold a Two-Way Interview Bid for a Website Audit Request an Accurate Timeline Seek out Articles and Videos … Continue reading How to Hire an SEO for Your Real Estate Website
Table of Contents: http or https | Why You Should Care About https for SEO Introduction Consider Upgrading Your Security Using https How Do You Recognize a Secure Website? http or https – What’s the … Continue reading http or https | Why You Should Care About https for SEO
A Hummingbird used to just be a cute flittering thing we would run to see at our windows. Anyone who has a real estate website understands the importance of getting as many visitors as possible … Continue reading What is the Hummingbird, The Google Algorithm
We’ve been using and teaching press release strategies in online marketing for two decades. In the beginning, it was the old fashioned way of doing press releases, which was sending your release directly to the local media: … Continue reading Panda goes WILD….. on Press Release Spam. What you need to know!
Keyword in the H1, H2, H3 Tags These tags, which you can easily set in WordPress by highlighting the word and then dropping down to the Htag you prefer change the font size. They also indicate … Continue reading What are HTML Heading Tags?
Old school SEO had the webmaster stuffing in keywords at a high rate to tell Google what the page was about. The more the better was the policy. He with the most keywords posted in … Continue reading Keyword Density
Keywords in the Title Tag Still believed to have a considerable amount of weight is the title tag. Focused keyword should be toward the front of the title tag. If you are using WordPress and … Continue reading What is a Title Tag?
What can you do for FREE that will establish you as an expert in your industry, in your area, nurture business relationships, and give your blog a major boost in search engine rankings? What is … Continue reading How to Create a Monthly Real Estate Market Report to Get More Leads [Video]
Using a heatmap can guide you on how to create the best webpages for your visitor. In this lesson, we will feature the heatmap tool Hotjar. Watch the Video on How to Use Hotjar and … Continue reading Heatmap Technology Will Guide You To Improve Your Website
If you have a website that you want optimized for Google, you may want to take a look at your structured data. Whether its reviews, menu items, products or events, markups can help you to … Continue reading Rich Snippets, Structured Data and Schema Markup
Virtually all Americans (91 percent, according to Pew Research) have some type of mobile device and 56 percent own smartphones. In addition, an increasing number of consumers (currently 65 percent) consult their mobile devices before … Continue reading Google’s Mobile First Index
Confused about SEO and SEM? While both terms are used interchangeably, there are important differences between the two and how they are used. Use this information to help define SEO SEM for your business as … Continue reading SEO SEM, What’s the difference?
Look. We all like a pat on the back, don’t we? A high five. A “Job well done!”. But in business, these kudos can go a lot further than a feel-good warm fuzzy – especially … Continue reading Real Estate Agent Reviews | How You Could be Using Reviews for SEO [Video]
Are you a Real Estate Agent? Check out Local SEO for Real Estate Agents Local results have come more featured recently on Google’s search engine results pack. Moving through this next year, we believe it … Continue reading Local SEO
looking for the book seo for dummies? Video: How to find the Pockets and Longtail Keywords for SEO You might Also like: Getting Started with SEO, The Basics Follow along with these SEO Tips How … Continue reading SEO For Dummies – Learn SEO Basics
Ranking on the search engines is not as simple as just registering a keyword focused domain and creating a few hundred words of content each day. In fact, those activities may drop you on the … Continue reading Google Algorithm and The Google Ranking Factors
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So you are looking to learn Real Estate SEO for your Blog or Website. You’ve come to the right place. While there are is some terminology to learn in the process, you’ll find optimizing your … Continue reading Real Estate SEO for your Blog or Website
Rank Brain, it’s most basic essence has one goal: to determine the quality of the search term and what the user wants how the pagesatisfied the searchers goal . It measures clicks. It determines what … Continue reading What is Rank Brain?
Creating the original listing post / page In This Lesson, we will cover the steps in creating a new listing page or post with the pure intent to have it rank well on the search … Continue reading Market Your Listings to Get More Listings
The concept of Search Engine Optimization is not new. However, the algorithms, techniques, and trends for SEO are ever-changing. Here’s a break-down of how SEO has evolved into 2017: What is SEO? SEO stands for … Continue reading How to Rank on the Search Engines | The Best 2017 SEO Guide for Real Estate
Real estate blog ideas generate the content you need – not only to draw in leads through your content, but also to gain rank in search engines as an expert in your area. Check out … Continue reading Real Estate Blog Ideas | Light Up the Holidays
Are real estate Facebook Pages necessary? Have they lost their power? Are they even worth having anymore? Here’s the deal: Everyone’s on Facebook, right? Okay, not everyone, but there’s no disputing that Facebook is a … Continue reading Real Estate Facebook Pages
What is Real Estate Lead Generation? Real estate lead generation is the process by which you attract potential clients to your business. A real estate lead is a contact who has directly expressed interest in … Continue reading The Basics of Real Estate Lead Generation
Your real estate website is your digital calling card. What do visitors see when they land on your home page? More importantly, what do they see when they view your website from a mobile device? … Continue reading Do You Have these 10 Essentials in Your Real Estate Website?
Real estate leads are what drive your business. Without leads, your sales will tank. But you already knew this, right? However, what you might not know are the most effective ways to generate leads online. … Continue reading Real Estate Leads | Get Yours Now!
You can pull your hair out spinning quality content all day every day, but if you’re missing the critical keyword elements, your content will crash. How frustrating is it to work so hard just to … Continue reading Real Estate Lead Generation with Keywords
Image optimization is a sweet way to turn eye-candy into an SEO delight. More than a visual way to break up text, pictures tucked neatly into your blog post can add a boost to search engine … Continue reading How to Optimize Images for the Web [Video]
Pop-up ads: You know the drill. You score a link with a juicy headline, bite the bait, read the first few sentences, and you’re hooked. But before you finish the first paragraph, you’re assaulted by a … Continue reading Google Puts the Smack Down on Pop-Up Ads
Battle cries are sounding. Social network platforms are warring for their fair (or not so fair!) share of users. Instagram recently released its new Stories feature, a near carbon copy of Snapchat. But is Twitter tardy … Continue reading Social Network Platforms: Is Twitter Tardy to the Party?
Yoast is a website optimization tool. Website optimization is absolutely imperative for websites in today’s market. It used to be that search engines recognized sites who over-stuffed keywords into short bits of content. The … Continue reading Website Optimization using Yoast SEO