There are two times of year when its most popular for real estate agents celebrate Pie Day. The first is in March when clever marketers capitalize on Pi Day, 3/14. More common, however, is the … Continue reading How to Execute a Near-Perfect Real Estate Pie Day Giveaway
Real estate lead generation is the pillar of your business. Without leads, your business dwindles. Quite frankly, many real estate agents fall short in the lead gen department. But why? What is it that some other … Continue reading How Not to Suck at Real Estate Lead Generation
Your real estate website is your digital calling card. What do visitors see when they land on your home page? More importantly, what do they see when they view your website from a mobile device? … Continue reading Do You Have these 10 Essentials in Your Real Estate Website?
Real estate leads are what drive your business. Without leads, your sales will tank. But you already knew this, right? However, what you might not know are the most effective ways to generate leads online. … Continue reading Real Estate Leads | Get Yours Now!
You can pull your hair out spinning quality content all day every day, but if you’re missing the critical keyword elements, your content will crash. How frustrating is it to work so hard just to … Continue reading Real Estate Lead Generation with Keywords
So it’s happened to all of us. THE seminar, THE panel, THE coach, THE speaker, THE book – That idea or series of ideas that lights a fire under us and inspires us to take … Continue reading Implementation, Hesitation, and Paralyzation
Lori Ballen, a Las Vegas real estate agent with Keller Williams Realty and owner of Ballen Brands, is scheduled to present her class, Limitless Leads, at Keller Williams Realty Santa Clarita, Valencia, Calif. September 28-29, … Continue reading Lori Ballen Presents Limitless Leads in Valencia, Calif. Sept 28-29, 2016
Are you a disciplined person?Many of us KNOW what we should do. FEW of us actually do it. Wikipedia.com: In its original sense, discipline is systematic instruction intended to train a person, sometimes literally called a disciple, in a … Continue reading The Disciplined Person
In Facebook Messenger, Click the Menu and you’ll find Remove People. You might Also Like: WhatsApp Acquisition | Facebook’s New Baby | Users Beware! Facebook’s WhatsApp Acquisition Facebook made a bold move last week in … Continue reading How do I remove someone from a facebook group chat that I created?
Blog writing is the most lucrative form of content marketing. Meaty blogs provide juicy information your viewers can use. Moreover, blogs can also be lead generating machines! By including a valuable offer your viewers can use, … Continue reading Blog Writing | Create Killer Content for Your Blog Post
Image optimization is a sweet way to turn eye-candy into an SEO delight. More than a visual way to break up text, pictures tucked neatly into your blog post can add a boost to search engine … Continue reading How to Optimize Images for the Web [Video]
Pop-up ads: You know the drill. You score a link with a juicy headline, bite the bait, read the first few sentences, and you’re hooked. But before you finish the first paragraph, you’re assaulted by a … Continue reading Google Puts the Smack Down on Pop-Up Ads
Facebook’s WhatsApp Acquisition Facebook made a bold move last week in the realm of Social Media with the WhatsApp acquisition. To the tune of $19 billion, Facebook has completed its purchase of WhatsApp, the popular … Continue reading WhatsApp Acquisition | Facebook’s New Baby | Users Beware!
Why Some Real Estate Agents Convert at Less than One Percent Many real estate agents fall short of their lead conversion goals. What gives? Why do so many agents face lead conversion crisis? Click here for … Continue reading The Lead Conversion Crisis
Battle cries are sounding. Social network platforms are warring for their fair (or not so fair!) share of users. Instagram recently released its new Stories feature, a near carbon copy of Snapchat. But is Twitter tardy … Continue reading Social Network Platforms: Is Twitter Tardy to the Party?
Hot Off the Presses! Instagram stories are all the rave. In upcoming weeks, Instagram will roll out its new “stories” features. These upgraded features will be available on iOS and Android devices. Stories are 10 … Continue reading Instagram Stories | Snapchat Copycat
Real estate images are a critical element of an agent’s online offerings. Images in a real estate website or blog don’t only need to pertain to properties an agent represents. They can also be used in community … Continue reading Real Estate Images: 5 Stock Photo Resources for Real Estate Agents
Real Estate ads: Pokemon Go or no? Can Pikachu seriously help you sell a house? Some real estate agents seem to be happily hopping onto the Pokemon Go bandwagon. Others find the use of virtual … Continue reading Real Estate Ads: Pokemon Go (Home?)
July 19, 2016 – FOR IMMEDIATE RELEASE Lori Ballen, Las Vegas business woman, digital strategist and public speaker will be offering one-on-one in-person consultations with real estate agents in Austin, Texas on August 9, 2016. … Continue reading Lori Ballen Announces Personal Consultations in Austin, Texas
Facebook algorithm changes are causing a buzz amongst business page publishers. There’s a phrase, “You get what you pay for.” This is becoming the new norm for Facebook business pages. The day’s of being able to … Continue reading Facebook Algorithm Changes: Farewell, Facebook?
Yoast is a website optimization tool. Website optimization is absolutely imperative for websites in today’s market. It used to be that search engines recognized sites who over-stuffed keywords into short bits of content. The … Continue reading Website Optimization using Yoast SEO
July 15, 2016 – FOR IMMEDIATE RELEASE Lori Ballen will present The Ballen Method Live in Greenville, S.C. Lori Ballen is scheduled to present The Ballen Method Live, sponsored by The Haro Group of Keller … Continue reading Lori Ballen Presents The Ballen Method Live in Greenville, South Carolina
Whether you are looking for a way to bring in some extra cash or a path to ditching your day job, setting up a blog can be the key to success. Blogs allow ordinary people … Continue reading How to Install WordPress
July 8, 2016 – FOR IMMEDIATE RELEASE Las Vegas businesswoman Lori Ballen will share a plethora of knowledge regarding Internet marketing and digital strategies via her live presentation, Limitless Leads, in Los Angeles at the … Continue reading Lori Ballen will Present Limitless Leads in Los Angeles, Calif. July 21, 2016
In it’s most fundamental essence, The Ballen Method is simple. It’s SEO (Search Engine Optimization) done with disciplined consistency. It is identifying a Niche, Finding your Target Audience, Creating a Message and a Product, and … Continue reading Get More Real Estate Leads Online by learning SEO and Social Strategies.
If you are doing pay per click marketing, Facebook, Google AdWords, Instagram.. whatever – your LEAD gained was not at the cost per click. This is important to pay attention to. Your cost per lead … Continue reading How to Figure ROI on a Facebook Ad (or other PPC Ad)
Lori Ballen, a Las Vegas native businesswoman, will present The Ballen Method Virtually Live on Thursday, June 23, 2016. The online event is for real estate agents and business professionals seeking to develop or expand their … Continue reading Lori Ballen Presents The Ballen Method Virtually Live Event
To succeed in content marketing, you have to have drive, ambition, adaptability, and a strong understanding of Google Analytics. Understanding how, when, why, and what device users employ to view your site gives you the … Continue reading The 5 Google Analytics Reports You Need to Understand
June 8, 2016 – FOR IMMEDIATE RELEASE Lori Ballen, a Las Vegas native businesswoman, will present The Ballen Method Live in Pleasanton, Calif. The Ballen Method Live event is for real estate agents and business … Continue reading Lori Ballen scheduled to present The Ballen Method Live in Pleasanton, Calif.
Table of Contents: Introduction Optimize Your Real Estate Website for Search Engines Choosing the Right Platform Creating the Optimal User Experience Get Real Estate Leads Online through Your Listing Inventory Get Real Estate Leads Online … Continue reading How to Get Real Estate Leads Online through Your Website [Video]
Click here for your Ultimate Guide to Making Money with Keywords I Spy with My Eye Something that is Sneaky. Using Spyfu’s Keyword Competition Tool for Real Estate Keyword Strategies In a dog-eat-dog world, you have … Continue reading Using the Spyfu Keyword Competition Tool to Get Ahead in Your Business
Click here for your Ultimate Guide to Keywords Need help setting this all up? Ready to improve and OWN your own real estate website and tracking tools? Call Ballen Brands at 702.917.0755 Online lead gen … Continue reading Find Exact Keywords Visitors Use to find your Real Estate Website
Marketing is Changing FAST. . . Are You On Board? Running your business is a labor of love. You’re passionate about your work, your clients, and your community. But running a secondary business as a … Continue reading Learn how to get More Online Leads. Join Tech Tuesday!
Content marketing has become a vital component – in fact THE most vital component – to a successful overall online marketing strategy and SEO (Search Engine Optimization) campaign for businesses. Once upon a time, content … Continue reading Content Marketing – the Lifeblood of SEO and Success for Every Online Business
A fun story and spot on Video. Really, Really worth a watch. User Signals are driving SEO and will continue to increase as Google’s Rank Brain takes over. You have TWO seconds to hold interest … Continue reading SEO Ranking Factors You May not have Tried
Effective Business Marketing – Optimizing your Online PPC Advertising Campaigns Understanding Pay Per Click Campaigns Pay per click campaigns have been used for several years, and are very effective for many types of industries, including … Continue reading Getting Started with Google AdWords – Pay Per Click Advertising PPC
I’m not great at “tasks”. I usually drive by instinct knowing what needs to be done each day during lead gen. Yet I have found some shortcuts that help me create more of a routine … Continue reading Building a Daily Community Page during Lead Generation Time
Lori Ballen, a Las Vegas native businesswoman, will present a three-day class titled The Ballen Method Live in Stockton, Calif. from Tuesday, May 31 – Thursday, June 2, 2016. The Ballen Method Live event is … Continue reading Lori Ballen scheduled to present The Ballen Method Live in Stockton, Calif.
Click here for your worksheet: Recipe for a Near-Perfect Blog Post! Introduction You have a lot on your plate. You’re juggling multiple tasks. You’re opening emails, responding to texts, listening to voicemails, reviewing your calendar … Continue reading Real Estate Blog Writing | What Every Real Estate Agent Should be Blogging About
Click here for your Workbook: How to Create an Instagram Ad! Instagram isn’t just for selfies anymore. Instagram may be the new kid on the block when it comes to paid advertising, but it’s come … Continue reading How to Create an Instagram Ad
Get the 43 Lessons Instantly Join us in this discussion on whether or not real estate agents will someday be extinct. Can we continue to retain our value with the online portals crusing the real … Continue reading Will Real Estate Agents be Extinct Some Day?
Click here for your Lead Conversion Worksheet! Conversion means a lot more than most would think. Conversion happens at several places in the web lead path. CRO = Conversion Rate Optimization Let’s say you are … Continue reading Is your system a Lead Conversion Website?
It doesn’t matter if you’re an online publisher, a real estate agent, or a marketing professional looking to increase website traffic, in the end, you want to benefit from both organic search and paid search. However, … Continue reading Click Cannibalization: A Checklist When Running Paid Search and Organic Search Together
Introduction In the business of lead generation marketing, business professionals are having to get more creative. It’s necessary to go the extra mile to garner the attention of today’s Internet users. Internet engagement has evolved. Business … Continue reading Lead Generation Marketing | Create Offers Viewers Can Use
That I struggled with depression my entire life. That my father left before I was a year old. That I was addicted to prescription medication that nearly killed me. That I weighed 213 pounds recently. … Continue reading Knowing me now, you might not guess:
If you’ve done any kind of online marketing, you’ve probably heard of SEO keywords many times. A vital part of any inbound marketing strategy, at its core, keyword optimization is a strategy that helps boost your website’s … Continue reading SEO Keywords for Search Engine Rankings
May 9, 2016 – FOR IMMEDIATE RELEASE Lori Ballen is scheduled to teach The Ballen Method Live in Fremont, Calif. on Thursday, May 19, 2016, at Keller Williams Realty Fremont located at 39465 Paseo Padre … Continue reading Lori Ballen to teach Ballen Method Live in Fremont, Calif. on May 19, 2016
Click here for your Community Pages Workbook! When you’re in the real estate industry, community pages are one of the most solid blocks you can add to your website’s foundation for local marketing. Community pages … Continue reading Community Pages | Local Marketing for your Website
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Now that the Internet has made it easier for authors to publish their articles, content theft is rampant. There are no official figures, but anecdotally, almost every content producer knows someone who’s had their content … Continue reading Had Your Content Stolen? Here’s What to Do Next