Table of Contents: Introduction Understanding Search Engine Optimization Have Realistic Expectations of What an SEO Can Do Hold a Two-Way Interview Bid for a Website Audit Request an Accurate Timeline Seek out Articles and Videos … Continue reading How to Hire an SEO for Your Real Estate Website
Table of Contents: http or https | Why You Should Care About https for SEO Introduction Consider Upgrading Your Security Using https How Do You Recognize a Secure Website? http or https – What’s the … Continue reading http or https | Why You Should Care About https for SEO
Happy First Day of Spring. Spring Cleaning is not just for the home! It might be time to update that real estate website of blog! It might be getting dusty as well! Feed the search … Continue reading Happy Spring! Time to update that Real Estate Website or Blog!
Table of Contents: 7 Mistakes Agents Make with Their Real Estate Websites Keep Your Eye On the Prize – Remember Your WHY Real estate websites can be a challenge. As agents, our websites should be … Continue reading 7 Deadly Mistakes Agents Make with Their Real Estate Websites
Table of Contents: Lead Nurturing | The Key to Effective Communication . Introduction Lead nurturing is a monumental task. You may feel overwhelmed. You’ve got current clients you’re working with and new leads coming in that need … Continue reading Lead Nurturing | The Key to Effective Communication
If you have a real estate website that offers views of listings with a forced pop up registration, you have probably experienced this. “Ding”, goes the computer. On my machine this ding indicates a new … Continue reading I registered on your website, but I already have a Realtor®
A Hummingbird used to just be a cute flittering thing we would run to see at our windows. Anyone who has a real estate website understands the importance of getting as many visitors as possible … Continue reading What is the Hummingbird, The Google Algorithm
Quality Content ‘The Average page one ranking Blog post has over 2000 words’ Once again, I refer to old school SEO where it was quantity over quality. The obsession then was how much fresh content … Continue reading Quality Content for Search Engine Optimization
Keyword in the H1, H2, H3 Tags These tags, which you can easily set in WordPress by highlighting the word and then dropping down to the Htag you prefer change the font size. They also indicate … Continue reading What are HTML Heading Tags?
Old school SEO had the webmaster stuffing in keywords at a high rate to tell Google what the page was about. The more the better was the policy. He with the most keywords posted in … Continue reading Keyword Density
Keywords in the Title Tag Still believed to have a considerable amount of weight is the title tag. Focused keyword should be toward the front of the title tag. If you are using WordPress and … Continue reading What is a Title Tag?
Table of Contents: How to Create a Monthly Real Estate Market Report What is a Real Estate Market Report A real estate market report is a monthly record of what’s trending in the real estate … Continue reading How to Create a Monthly Real Estate Market Report to Get More Leads [Video]
The best first time home buyer blog and video topics are answers to questions, solutions to problems, and advice on what it takes to buy real estate. Here’s the best list of blog topics to … Continue reading What are the Best First Time Home Buyer Blog and Video Topics? Here’s your list
First, Find the Video URL. If you can’t find it, click on the DATE stamp on your Facebook Post and it will open the video in a new tab or window and should display the … Continue reading How to Download your Facebook LIVE video
Using a heatmap can guide you on how to create the best webpages for your visitor. In this lesson, we will feature the heatmap tool Hotjar. Watch the Video on How to Use Hotjar and … Continue reading Heatmap Technology Will Guide You To Improve Your Website
Winning Tips for Real Estate agent Blogs As a real estate agent, there’s no denying that your first commitments are to your clients and the real estate that you represent. Online marketing is an important … Continue reading How to Succeed with Your Real Estate Agent Blog | Tips from Lori Ballen
If you have a website that you want optimized for Google, you may want to take a look at your structured data. Whether its reviews, menu items, products or events, markups can help you to … Continue reading Rich Snippets, Structured Data and Schema Markup
Virtually all Americans (91 percent, according to Pew Research) have some type of mobile device and 56 percent own smartphones. In addition, an increasing number of consumers (currently 65 percent) consult their mobile devices before … Continue reading Google’s Mobile First Index
Confused about SEO and SEM? While both terms are used interchangeably, there are important differences between the two and how they are used. Use this information to help define SEO SEM for your business as … Continue reading SEO SEM, What’s the difference?
Look. We all like a pat on the back, don’t we? A high five. A “Job well done!”. But in business, these kudos can go a lot further than a feel-good warm fuzzy – especially … Continue reading Real Estate Agent Reviews | How You Could be Using Reviews for SEO [Video]
If you’ve ever asked yourself What is a permalink, this is the place for you. A permanent static hyperlink (active link you can click) to a particular web page or blog entry is known as a … Continue reading What is a permalink?
Are you a Real Estate Agent? Check out Local SEO for Real Estate Agents Local results have come more featured recently on Google’s search engine results pack. Moving through this next year, we believe it … Continue reading Local SEO
Yes! There’s a Lesson Plan For This. Gain Access Now. One of the quickest ways to improve the user experience is by increasing Your Website’s Page Load Speed For all the time spent on content, site … Continue reading 10 Easy Ways to Improve Your Website’s Page Load Speed
looking for the book seo for dummies? Video: How to find the Pockets and Longtail Keywords for SEO You might Also like: Getting Started with SEO, The Basics Follow along with these SEO Tips How … Continue reading SEO For Dummies – Learn SEO Basics
Ranking on the search engines is not as simple as just registering a keyword focused domain and creating a few hundred words of content each day. In fact, those activities may drop you on the … Continue reading Google Algorithm and The Google Ranking Factors
When you create blog posts to generate seller leads online, you must think value first. Using content to draw website visitors and gain search engine ranking is not a new concept. But that doesn’t mean … Continue reading How to Create Blog Posts to Generate Seller Leads Online in 7 Steps [Video]
In this Agent Success Series interview, Lori Ballen interviews Jordan Matin. Jordan is a 5th generation portlander and leader of the Matin Real Estate Group. With nearly $30m in production for 2016, and growth from … Continue reading Agent Success Series | Lori Ballen Interviews Jordan Matin
Dominate Search Engines in 2017: Not knowing SEO could be one of the most damaging attributes of your new year. We live in a digital era where anything and everything is found online. Most people … Continue reading Webinar | What you Need to Know in SEO in 2017
What is Facebook for Your Real Estate Business? Facebook isn’t just for friends and family; it’s a great resource for growing your business online. What began as a social hangout for friends and family has … Continue reading Facebook for Your Real Estate Business [Video]
Real estate Facebook pages are not new, nor is the concept of generating real estate leads online with social networks. But now Facebook is rolling out an all new way for you to get more … Continue reading Adding Products to Your Real Estate Facebook Page
The opportunity for personal achievement, income and satisfaction is unlimited, and within your own control!!! – Dave Jenks Is Real Estate A Good Career? For many, yes. For those that are willing to commit and … Continue reading Is Real Estate A Good Career? Agents Weigh In
Content Options WEBSITE FUNDAMENTALS When you start at ground zero, you need a plan. Ballen Brands can help establish your website with a beginner bundle of content. Your welcome message, about us page, contact page, … Continue reading Get Help with your Real Estate Content – Blogs, Market Reports, Articles, Community Pages and more.
So you are looking to learn Real Estate SEO for your Blog or Website. You’ve come to the right place. While there are is some terminology to learn in the process, you’ll find optimizing your … Continue reading Real Estate SEO for your Blog or Website
Rank Brain, it’s most basic essence has one goal: to determine the quality of the search term and what the user wants how the pagesatisfied the searchers goal . It measures clicks. It determines what … Continue reading What is Rank Brain?
Creating the original listing post / page In This Lesson, we will cover the steps in creating a new listing page or post with the pure intent to have it rank well on the search … Continue reading Market Your Listings to Get More Listings
The concept of Search Engine Optimization is not new. However, the algorithms, techniques, and trends for SEO are ever-changing. Here’s a break-down of how SEO has evolved into 2017: What is SEO? SEO stands for … Continue reading How to Rank on the Search Engines | The Best 2017 SEO Guide for Real Estate
The best place to start is always at the beginning. This comprehensive list will give you more ideas and “how to” than you can possibly imagine. Getting more traffic to your real estate website (or other … Continue reading How to Get More Website Traffic in 2017
Real estate blog ideas generate the content you need – not only to draw in leads through your content, but also to gain rank in search engines as an expert in your area. Check out … Continue reading Real Estate Blog Ideas | Light Up the Holidays
It All Begins with Lead Generation As real estate agents, we understand the importance of lead generation. Not only do we understand the importance, but some of us have gotten downright good at it. No, … Continue reading The Truth About Lead Cultivation
There are many fantastic real estate agent technology tools out there to help you get more leads online and cultivate the leads that you already have. The tools listed below are great tools to … Continue reading Real Estate Agent Technology Tools for Lead Generation and Cultivation
In this video, I’ll show you how to build simple IDX pages that drive organic search engine traffic. Buyers go to Google often and search phrases like “homes for sale in las vegas with a … Continue reading How to Get Real Estate Leads with IDX Pages and SEO
Facebook ads are getting a lot of attention, and rightfully so. Real estate agents and business professionals are learning how to get more leads online with social media marketing. That’s the up side. The … Continue reading How to Create Facebook Custom Audiences for Retargeting
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You’ve been thinking about real estate promotion. You want swag for your real estate business. Great idea. Good for you! But before you run out and order two cases of branded pens or tee shirts … Continue reading Real Estate Promotion | Got Swag?
Are real estate Facebook Pages necessary? Have they lost their power? Are they even worth having anymore? Here’s the deal: Everyone’s on Facebook, right? Okay, not everyone, but there’s no disputing that Facebook is a … Continue reading Real Estate Facebook Pages
Facebook for real estate is not breaking news. For some time now, socially savvy real estate agents have been taking full advantage of personal profiles, business pages, groups, and ads. But the social superpower is … Continue reading Facebook for Real Estate | Get More Leads with Facebook’s Marketplace
What is Real Estate Lead Generation? Real estate lead generation is the process by which you attract potential clients to your business. A real estate lead is a contact who has directly expressed interest in … Continue reading The Basics of Real Estate Lead Generation
Depends on the competition, and on the page. Does it make sense to talk about? Is there something people would WANT to read? Do they want more info on that area? The schools? The income? … Continue reading What Content Should I Add to my IDX Pages?
How do you price real estate? Do you use nines in place of zeroes in your asking price? Why or why not? Way back yonder in the 19th century or so, businessmen determined that a … Continue reading How to Price Real Estate | The “99” Dilemma