The Holli McCray Group consistently sells over 300 homes per year. Lori Ballen, marketing guru and real estate agent in Las Vegas, took the time to interview them and see how they’ve been so successful … Continue reading How to Close Over 300 Real Estate Deals a Year [interview with video]
These tutorials include tools that I, Lori Ballen, use in my every day lead generation strategies. It’s important that you realize it’s not the tools that are necessary for you to use, it’s the concepts that … Continue reading Watch me Blog on WordPress
We use a table of contents purely to increase the user experience. When a website visitor is reading text, it can be boring and annoying to scroll through to find what they are looking for. … Continue reading How to Create a Table of Contents on WordPress with Table of Contents Plus
If you haven’t tried it yet, you should check out voice search options on your smartphone or tablet. You’ve probably come across it by accident, but millions of users rely on it to play their … Continue reading Google Voice Search and SEO. Are you ready?
ContentsReal Estate Lead Generationmarketing IdeasPrint Marketing Digital Marketing?SEOYour DatabaseProspectingGeographic FarmingFacebookDoor To Door MarketingOpen HousesHousewarming PartiesCoffee Lunch Meetings at One RestaurantPlan Happy HoursHandwritten Referral Thank You’sLeveraging Real Estate Lead Generation Real Estate Lead Generation Real estate … Continue reading The Basics of Real Estate Lead Generation
This article will do everything from break down a real estate website and what it should have before and after it’s built, what’s important to Google and to the customer, and which vendors are providing … Continue reading The Best Real Estate Agent Website in 2017? [Get the List]
In this video and tutorial, you’ll learn why Google Sitelinks are important and how to go about earning them organically. ContentsWatch VideoWhat is a SitelinkWhy Sitelinks?How are Sitelinks Determined by Google?How do I get Sitelinks?Why … Continue reading Gaining Organic Sitelinks on Google [Video]
In this Agent Success Series Interview, Lori Ballen interviews Troy Wilson of of The Wilson Group in the South Florida metropolis of Pembroke Pines which is centered between Ft. Lauderdale and Miami. In addition to running The … Continue reading Agent Success Series | Lori Ballen Interviews Troy Wilson [Video with Transcript]
Ballen Brands, a marketing company for real estate agents, has launched a new theme for their real estate agent websites, known to many as BREW (Ballen Real Estate Websites). These websites are WordPress hosted websites … Continue reading Ballen Brands Launches New Real Estate Agent Website Theme
ContentsIt All Begins with Lead GenerationReturn on investment of Lead generationThe Numbers Game of Lead ConversionThe systems for lead cultivationlead Cultivation to ConversionSumming it UpAdditional Resources:Our Gift to You It All Begins with Lead Generation As real … Continue reading The Truth About Lead Cultivation
In This Lesson, we will cover the steps in creating a new listing page or post with the pure intent to have it rank well on the search engines by address bringing more traffic into … Continue reading How to Get your Real Estate Listings to Rank on Google
Rank Brain, it’s most basic essence has one goal: to determine the quality of the search term and what the user wants how the page satisfied the searchers goal . It measures clicks. It determines … Continue reading What is Rank Brain?
There are many fantastic real estate agent technology tools out there to help you get more leads online and cultivate the leads that you already have. The tools listed below are great tools to … Continue reading Real Estate Agent Technology Tools for Lead Generation and Cultivation
The best place to start is always at the beginning. This comprehensive list will give you more ideas and “how to” than you can possibly imagine. Getting more traffic to your real estate website (or other … Continue reading How to Get More Website Traffic in 2017
Saved links are great for adding additional layers to your marketing efforts. While widgets placed on main domain pages are better for long term SEO, when you create a saved link in IDX Broker, you … Continue reading How to Create a Saved Link in IDX Broker
[VIDEO TUTORIAL ] ContentsIDX Broker Pages | How Each FunctionsAddress PageAdvanced SearchThe Basic Search PageThe Email Update Sign Up PageListing ID PageMobileMap SearchFeatured ListingsFeatured Open HouseThe Open House will be listed on the Results Page:Featured … Continue reading IDX Broker Pages
Not all IDX providers are created equal. The IDX provider you choose can influence the way your website looks and performs for lead generation, lead capture, and more. Find out why I chose IDX Broker, … Continue reading IDX Broker | Making the Most of Real Estate Websites
While we know that content drives SEO more than any other factor today, there are still best practices that can increase your chances of ranking on the search engines. IDX Broker comes with a set … Continue reading IDX Broker | How to set the SEO Page Options
ContentsWhat is Keller Cloud?What it doesHow it does itWhy it was createdKW’s technology focusKW Franchise Expansion What is Keller Cloud? Keller Cloud, a revolutionary proprietary real estate solution for agents and customers, was unveiled on … Continue reading Keller Williams introduces Keller Cloud, Leveraging The Power of Social Media
ContentsReal Estate TrainingThe latest in production tools from Keller WilliamsLearn More about Keller WilliamsWho is Keller Williams Realty?The People in Charge at Keller Williams Realty InternationalSpecialty Real Estate at Its FinestKeller Williams Farm and RanchKeller … Continue reading Keller Williams
How do I Double My Production in Real Estate with Zacharia CastilloIn this Agent Success Series Webinar, Lori Ballen interviews Zachariah Castillo of The Castillo Group in San Antonio, TX. The Castillo Group is one of … Continue reading Lori Ballen Interviews Zachariah Castillo
The listing presentation is one of the top skills you can learn as a real estate agent. While there is more than one way to prepare, produce, and present your listing presentation, some of the … Continue reading The Best Listing Presentation | Prepare, Produce, Present
Facebook ads are getting a lot of attention, and rightfully so. Real estate agents and business professionals are learning how to get more leads online with social media marketing. That’s the up side. The … Continue reading How to Create Facebook Custom Audiences for Retargeting
One of the biggest challenges real estate agents face is tracking leads. This, although an agent seldom stops to track a lead, it is imperative to decision making when it comes to deciding where to … Continue reading How to Track Real Estate Leads
Do you know the power of real estate keywords for lead generation? If you are a real estate agent, content marketing is what drives the consumer today. Consumers want product and valuable information. Other than IDX … Continue reading Where to find the Best Real Estate Keywords
ContentsWhy Blog on my Real Estate Agent Website?What to blog AboutBlog Topics you can Write AboutHere is an example of an H2 Why Blog on my Real Estate Agent Website? Quality, focused, value centric blogging … Continue reading How to Blog on your Real Estate Agent Website
Having the ability to reach many people at once by leaving an instant, automated voice message has become a favorite among prospectors, local businesses, and real estate agents. This kind of voice broadcast marketing allows … Continue reading List of Voice Message Software | Voice Broadcasting | Call Blast Tools
You’ve been thinking about real estate promotion. You want swag for your real estate business. Great idea. Good for you! But before you run out and order two cases of branded pens or tee shirts … Continue reading Real Estate Promotion | Got Swag?
7 -Title Tag- Hack for Increased Rankings + Traffic – Whiteboard Friday Still believed to have a considerable amount of weight is the title tag. Focused keyword should be toward the front of the title … Continue reading What is a Title Tag?
So you have a brand new WordPress site, but where do you begin? You need to get to know your WordPress site and how to navigate it, so that you can get started with your … Continue reading Getting To Know Your WordPress Website
ContentsLet’s dive in with Christy Belt GrossmanWhat does your Real Estate Team Look Like?What are your thoughts on working with Family?What’s your whole AVA Christy?What does a day in the life of you look like?How … Continue reading Christy Belt Grossman, a Real Estate Mega EA
There are several steps involved in the backend marketing ascension ladder. The moment customers buy your initial offer; they enter into the ascension ladder. The ladder represents a series of steps that your customers go … Continue reading The Power of a Digital Upsell and Downsell and One-Click Shopping Cart
You may be wondering or curiously asking yourself what an animated gif may be. Well, an animated Gif is a reaction lossless format for an image file that supports both animated and static images. You … Continue reading How to Make a Gif for Social Media
Once you know what your competition ranks for on the search engines, and which keywords bring them web traffic, you can steal some of it away. Here’s How.. 1.) Go online and google ‘your city … Continue reading How to use SEMRUSH to find Competitor Traffic and Ideas for Blog Posts
Virtual tours can range from the simple to the sophisticated. For example, one virtual tour might consist of a series of photographs, stitched together to create a panoramic view of the interior of a building. … Continue reading Top Tech Tools – The Virtual Tour
Here’s what you need to know about working with Every Door Direct Mail Staying connected is becoming a critical thing to all people in all walks of life. It has become as a form of … Continue reading How to Work with Every Door Direct Mail (EDDM)
Why Should You Use an Open House Sign In Sheet? Having the right information is essential to ensuring success in the real estate business. However, collecting the right information is much easier said than done, … Continue reading Why Should You Use an Open House Sign In Sheet?
Farming is a marketing activity real estate agents use in their business. It involves choosing a neighborhod and working to be known as the real estate agent specialist for that specific area. Activities generally include: … Continue reading How do I start a FB group for my farm?
I’ve compiled a list of the best of the 10 best free photo sites. Many of these sites offer their photographs under the Creative Commons Zero policy…. Adding an image to a blog post or … Continue reading WOW! 10 Best FREE Photo Sites
There are numerous ways to use YouTube for real estate. Growing your business through video marketing not only helps your search engine strategies and lead-generation but also helps build trust with viewers who can connect … Continue reading YouTube for Real Estate | Growing Your Business with Video
ContentsCall to Action SamplesFinding your next house is simply a click awaySearch the MLS.Receive a Free market analysis.Get a Free relocation eBook.Join our monthly listing.Sign up for free of charge email selling tipsView listings.Fill out … Continue reading Best Call to Action Examples for Real Estate Agents
Facebook is continuously launching new features that make the social media network even more useful in your life. Recently, they added in a recommendation tool that can help you discover new events, places, services and … Continue reading Facebook Recommendations Feature – Move Over Google?
ContentsThe Right and Wrong Links for SEO – How to Get the Right Backlinks for the JobRecognize the different types of links:Obtain links only from trustworthy websites:Embrace Google’s disavow tool:Summary:Learn more about SEO The Right … Continue reading You Do Not Buy Quality Backlinks
Video streaming is a great way to engage viewers and draw more Internet traffic to your site. Unless you have the storage and speed to host videos on your own site, you need to find … Continue reading Video Streaming Sites, Vimeo or YouTube?
According to Google Analytics, Purpose Driven Content is an SEO strategy used to grab and keep the attention of web surfers. If you want casual browsers to stick around and read more, your content must … Continue reading Customer Driven Content Marketing Strategy
When a webmaster is planning a new website they conduct research into the words that web users enter into search engines. They then select keywords to target, and ‘exact match domains’ are web addresses that … Continue reading Exact Match Domains – How Important Are They for SEO?
Beginning HTML |No Follow Link and H1 Tags Roughly 80 percent of your customers have access to the internet. In fact, more customers are likely to find you via the internet, using search engines or … Continue reading Beginning HTML |No Follow Link and H1 Tags
Getting started with Facebook marketing can be a daunting task. You always want to make sure that you’re getting the most bang for your buck whenever you’re paying for ads. With this tutorial, you’ll be … Continue reading Facebook Ads for Real Estate
While lead capture and generation services are great, they don’t always provide the complete information needed to make an initial contact. Sometimes, software only fetches names or physical addresses. This can be problematic, as traditional … Continue reading How to find Phone Numbers for Leads
Have a great page on your website (or blog post) ranking well and want to push it up higher? You might be thinking that you’ve already covered everything. Here are some steps you may be … Continue reading How Do I Move My Webpage Higher Up On the Search Engine Rankings?