When you start at ground zero, you need a plan. Ballen Brands can help establish your website with a beginner bundle of content. Your welcome message, about us page, contact page, and more can be created for you with high-quality, attention to detail, and professional appeal. Although we recommend a Ballen Real Estate Website, you need not have a BREW to take advantage of our content services. Let us help you get started on your journey into content marketing with website fundamentals.
Community pages paint a picture in which potential clients can envision themselves. Details such as climate, public transportation, area schools, parks, shops, recreation, and additional information allow visitors to virtually visit the community in which they’re searching for their new home. This is your opportunity to sell a lifestyle. Give your leads a tour of neighborhoods, community centers, and amenities they don’t want to live without. Community pages can (and should!) be crafted for state, city, master-planned communities, and can drill all the way down to zip codes. (average 300-500 words). Longform custom content available.
91% of the best business bloggers publish weekly or more often
Real Estate Articles Available. When someone is investigating options for buying or selling a home, this is your opportunity to provide valuable content pertaining to the experience. For buyers, this may include tips for preparing for a home mortgage, what to expect from a home inspection, an overview of appraisals, an introduction to the closing process. For sellers, this may include how to stage a home, how to price your home to sell, what to expect from an open-house. General information could include a definition for a C.L.U.E. report, how to find the right real estate agent, home warrantees, and more. Providing information-rich content builds trust with your readers, creates brand awareness for your business, and establishes you as an expert in your field. (average 500-700 words). Longform custom content available.
60% of marketers create at least one piece of content each day
Hyperlocal Content Available. If you were moving to a new location, wouldn’t you want to know the local hot spots? Best places to eat? Things to do with kids? Where to go for a date? These hyperlocal pieces highlight venues within a community to add to its attraction. Holiday posts can also inform locals of things to do, places to go, and the best ways to enjoy festivities in their area. Not only do hyperlocal blog posts provide excellent information for potential clients, but they also help establish your expertise in a particular area. Hyperlocal information may not result in an immediate sale, but they do foster brand awareness, keep your name on the brain, and plant seeds for future returns. Hyperlocal content nurtures relationships. Furthermore, hyperlocal content can help you gain rank in the search engines as a reliable source for providing valuable content visitors return to time and time again. (average 500-700 words). Longform custom content available.
82% of marketers who blog see positive ROI from their inbound marketing
Press releases have the power to keep your name, your brand, and your business in the public eye. Press releases should be created with each successful sale you close, for any advances you make in business, and for any philanthropic endeavors in which you partake. Press releases lend authority to your activities within the community/communities in which you serve. In many cases, clients choose to work with agents who support charitable causes within their area, or whom they recognize as being in the news. Press releases are constructed in a professional manner according to AP style guidelines, free of adjectives and written in third person. (average 400-500 words).
38% of digital marketers say content marketing is one of their most effective tactics
Market reports inform readers of current trends in the real estate market, and help establish you as an expert in your industry and your area(s) of service. Let your readers know if it’s a buyers’ market or a sellers’ market, average housing costs, number of available units, new construction, average sales prices, and other pertinent facts about the real estate conditions. By establishing yourself as a reliable source of accurate, timely information, viewers will learn to trust your offerings.
Of course, every other type of content you create – community pages, hyperlocal pieces, real estate specific articles, press releases, blog posts, and market reports all lead to one thing: listings! Listings pages should be clean, fresh, and current at all times. Showcase your wares in a professional, attractive light. Attract the right buyers so you can close the sale with high-quality listings pages.
Content drives success. Your content generates:
– Awareness of your brand
– Expertise in your industry
– Expertise in your area(s) of service
– Relationship building
– Attraction of new leads
– Value for your existing clients
– Search Engine Rankings
– Links for Social Network Posts
Which of these fundamentals for success are you willing to sacrifice? Without high-quality, professionally crafted, timely, relevant information, published with regularity and reliability, you lose opportunity.
Choose Your Blend
Don’t Have a Website?
No website? No problem! Ballen Real Estate Websites, also known as B.R.E.W. are crafted to position you with a powerful web platform. Our B.R.E.W. websites are built on the WordPress platform which means it’s not only customizable and easy to grow, but that you own and control your own content. Sure, some agencies provide boxed websites, but if you leave that company, you’re also forced to leave your content and hard work behind. Take control of your web platform by owning a B.R.E.W. we carefully construct for you.
Ballen Brands is a digital marketing company helping business professionals rise above the noise. But we didn’t set out with that as our destination. Our original path, and one that now aligns with our bigger picture, is in real estate.
As a real estate professional, Lori Ballen entered the arena at ground zero. As a newbie in the industry, Lori fell haphazardly into marketing her business online. In fact, she lovingly refers to that portion of her journey as failing forward. Through trial and tribulation, she floundered until she found her way. But once she found her way (or should we say INVENTED?) her way became known as The Ballen Method and is highly sought after by other real estate professionals. The Ballen Method is a digital marketing curriculum outlining and detailing all of the DYI methods Lori applied when growing her real estate business organically. And yes, she still practices those methods to this day.
You see, we did not develop a product and then search for an audience to whom we could sell it. Quite the opposite, we evolved with the needs of our peers to provide a high quality experience. This is why, even when you look, you won’t find a sales team at Ballen Brands. We have trainers, coaches, business developers, creatives, and techies. But no salesman.
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